Everybody's got a story to tell

The generation now applying to and attending university are a generation of digital natives. They are generation Z and they are increasingly mindful consumers that require an open and transparent approach to our marketing. The world of social media is second nature to them and it will often be their first port of call when they want to share something with their peers.

It’s around 12 months ago now that I wrote about #MyChesterStory referencing the importance and value of referrals. It’s an idea that has helped us to narrate what it means to be a student at Chester, encouraging our students to share their stories with us. And on the eve of a new intake of students, it’s a concept we want them to engage with more than ever. We want our students to be proud of their University and shout out about it every step of the way, from enrolment all the way to graduation and beyond! Most of all, we want them to do this online in their social networks, where they and many of their peers often frequent.

User Targeted Content – The Initial Teacher Training Campaign

A few months ago, we created a new campaign area of the corporate website dedicated to the recruitment of students to our teacher training courses.This was done in response to the fact that teacher training courses are now a huge recruitment challenge, particularly for some key subjects areas, and the navigation of our website wasn't enabling us to highlight the key benefits of teacher training at Chester.