Friday, 25 May 2012

All the fun of the HE Fair

Spring is a particularly busy time for the Marketing & Recruitment Team.  Alongside the planning and delivery of on-site recruitment events (Applicant Days and summer Open Day), we are also busy representing the University at HE fairs and conventions across the UK. 

Primarily organised by UCAS, these events are a great opportunity for us to literally set out our stall at schools, colleges and universities across the country and grab the attention of eager students all making that first step in the university decision making process.  The events tend to be regional, attracting excursions from schools and colleges in the surrounding area.
Shai and Adam at Manchester UCAS Fair -
setting up those graphics is no mean feat!

Some students come well prepared with questions about the University or their preferred course of study - others less so (“What’s the difference between Chester and Chichester?” is a question our marketing reps have been asked on more than one occasion!) - but equally well placed to find out more about us and whether we are the university for them. 

Annabelle at a local HE fair organised by Sir John Dean's Sixth Form College in Northwich

From Birmingham to Bournemouth, Liverpool to Lincoln, HE Fairs are a great way for us to engage with our target audience in a tangible way.  Crucially, they are also an opportunity to capture that all-important data with which we can contact prospective students throughout the enquiry and application process - the first ‘call to action’ being to come to our summer Open Day!

Occasionally we get asked by event organisers if we’d like to provide subject specific talks which contribute to a wider programme for students on the day – if this is something your department would be interested in, I’d be keen to hear from you. 


Marketing and Recruitment Coordinator - Chester

No comments:

Post a Comment

Thanks for your comment it has just gone to the approval queue