Monday, 16 July 2012

Olympic Games Logo

Living in the North West of England, and traveling around Britain, I’ve been seeing the logo of the upcoming 2012 London Olympic Games more and more around the UK, on TV, in the press and all the related advertising as the date draws closer.

As a graphic designer I thought it would be interesting to take a look at how the design trends in Olympic logos have evolved over the years. Noticeably, the logos seem to have changed from a monochromatic trend to a more multicolor approach in recent years.

Logo design seems to have been streamlined to simpler and cleaner shapes. This article features every logo from the summer games from London – Summer Olympic Games 1948 to London – Summer Olympic Games 2012.

London – Summer Olympic Games 1948 to London – Summer Olympic Games 2012

Which is your favorite logo and what do you think of the logo of the upcoming London games?

Thank you reading, 



  1. The 2012 Logo has took some stick, but on the whole it does the job! It is instantly recognisable, bright and modern.

    Also I think that TV Channel 'More 4' took a little more than just inspiration from the 1976 Montreal logo when designing theirs!

  2. It looks boring until you put it next to all the others and then it just looks as boring as the others, nothing really stands out, and I've only just realised that the olympic rings aren't coloured, why?

  3. The Tokyo Olympics was the first one that can I remember, but that was because of the theme music rather than the logo.
    For me the winning logo has to be the Mexico Games 1968, I collected all of the postage stamps issued in Mexico to commemorate the occasion which if I remember correctly were blocked orange with graphics in black, fabulous!

  4. It's lovely to see all the logos together, I think they all look great.


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