Living in the North West of England, and traveling around Britain, I’ve been seeing the logo of the upcoming 2012 London Olympic Games more and more around the UK, on TV, in the press and all the related advertising as the date draws closer.
As a graphic designer I thought it would be interesting to take a look at how the design trends in Olympic logos have evolved over the years. Noticeably, the logos seem to have changed from a monochromatic trend to a more multicolor approach in recent years.
Logo design seems to have been streamlined to simpler and cleaner shapes. This article features every logo from the summer games from London – Summer Olympic Games 1948 to London – Summer Olympic Games 2012.
|London – Summer Olympic Games 1948 to London – Summer Olympic Games 2012|
Which is your favorite logo and what do you think of the logo of the upcoming London games?
Thank you reading,