Anna Long and Mark Hoddell for doing a sterling job in co-ordinating these events. Months of blood, sweat and tears go into ensuring these events run without a hiccup. Okay, maybe I’m exaggerating a little, but they work flaming hard at making them a success.
Step in the right direction
In an earlier blog, I talked about the difference an Open Day can make to prospective students, with it often a determining factor on whether or not to apply. With the encouraging numbers in attendance and the fact that so many departments put so much effort into making the Open Day experience a positive one, it would be an easy mistake to make to think that the task of marketing your course is now done. Far from it unfortunately, but a successful Open Day is obviously a step in the right direction.
the new tuition fee structure, there are still many parents and students out there that don’t fully understand these new arrangements. Many fail to see past that headline figure of £9,000 a year!
Out of sight, out of mind
With all this in mind, we must use the Open Day as springboard for the next stage of the recruitment cycle and ensure that the University of Chester doesn't become a case of ‘out of sight, out of mind.’ Steps have already been taken by the marketing team to follow up on any interest the University has had from the Open Day or otherwise. However, staff from across every academic department can also play a major role in converting these enquiries into enrolments.
The personal touch
recent NSS student satisfaction scores that are currently above the national average. Chester is good at its personalised approach with the friendly and welcoming demeanour of staff being a major contributing factor to this. Our feedback tells us that this is something that prospects notice at our Open Days and it would be a pity not to demonstrate this following the Open Day also. A simple email from the programme leader, offering the prospect a contact within the University, is a good way of starting to build a more solid relationship with our prospects and showing them that we care.
Make it count
We in Marketing, Recruitment and Admissions are obviously happy to advise on any of the above, but hopefully this blog will have stimulated some thought about how you can create a stronger relationship with your prospects (and applicants) following the Open Day. It could be the difference between successfully recruiting to target and not.
With that, I’d just like to congratulate everyone who has been involved in the University’s Open Days in one form or another and thank you for helping to make them a success.
Until the next communication…