Open Day, their second visit following an application will be a means for them to check the more practical aspects of the course; the nitty-gritty of what it will actually be like to be a student at Chester. For this reason, it is worth adapting your session from the one you may have delivered on the Open Day. Not only will an applicant not want to sit through the same session again, but their requirements for the session may be different. By this stage of the decision making process, an applicant is likely to have already done a certain amount of research on the University and your course.
Make it Tangible
Create a Good First Impression and Be Accessible
They always say first impressions count, so consider the best way of making applicants and their guests feel welcome. This could be something as simple as offering your guests some free refreshments in your session.
Our event based surveys tell us that our visitors appreciate the personal touch so, if possible, allow some time to get to know your applicants, take an interest in their background and ensure they have an opportunity to ask questions. Of course, if you have a large group to attend to, the ability to be able to do this effectively may be a little trickier to achieve. But please don't let this be a barrier. My advice would be to make yourself accessible outside the constraints of your subject session and invite your applicants (and their guests) to return later for a consultation on a one-to-one basis.
Engage Student Advocates
the importance of student referrals as a trusted source for further information on your course and a means for portraying the real student experience. Therefore, ensure you involve some of your students in your sessions and encourage your applicants to ask them questions.
Leave a Lasting Impression
If you are hosting a subject session with a small group, this should really be turned into a competitive advantage as this will allow you to be able to deliver a session where you are more accessible to the applicant.
And if you are able to engage on a more personal level, why not make an impression on an applicant by doing something as simple as handing them your business card? Not only will this demonstrate that you are happy to be contacted following the Applicant Day, but it may also impress on the applicant that you are particularly interested in them as an individual and that you're keen for them to become a student on your course.
And, of course, this should really go without saying, but always follow up on any interest you get before, during and after an Applicant Day. Essentially, how we engage with our applicants can have a massive influence on how successful we are at converting applications into enrolments.
Here to help...
I hope you've found this blog to be of some use and interest. If you'd like to read more on how to run successful subject sessions at an Applicant Day, you might like to also read Anna's blog from last year. Alternatively, for further advice and guidance, please don't hesitate to get in touch.
Until the next communication...