Content is King
|Train To Teach Landing Page|
As well as highlighting the strengths of training to teach with Chester, the content also mirrors the messaging of the DfE’s national ITE recruitment campaign. In complementing the national campaign, we promote teaching as a career where you can make a real difference, inspire the next generation, nurture young minds and gain great job satisfaction. This integrated approach through the reinforcement of key messages should mean our campaign is one that potential trainees can hopefully associate with.
The DfE also have a bank of fantastic marketing resources which has meant we have been able to bolster our written content with some great video content. Not only has this helped to make our web content a little more engaging, but it has also enabled us to reinforce the message, in the words of the teacher, that teaching is a great profession. Further to this, we've also included a selection of our latest student recruitment videos, including the recent ’Men into Teaching’ video that looks to promote this profession to a group currently under-represented in this occupation.
The Marketing Campaign
Of course, it’s all well and good having this great content in one place, but it’s pretty much worthless unless prospective students are able to find it. So, what steps have been taken to enable students to find this web content?
|Website Homepage - Train To Teach Banner|
|Train To Teach Search Results|
|Train To Teach |
|Train To Teach |
Further Web Developments
|Train To Teach Banner Stand|
With a focus on creating web content that is valuable and relevant so that it can ‘attract and retain a clearly-defined audience’, we’ll also be looking to replicate the recent work completed on the ITE web pages across a number of other areas of the Faculty’s pages. This, of course, sounds like a very obvious and simple thing to do, but the layers of content that currently exist across the website means we have to think carefully about the navigation of our website and the content behind it. If we fail on either count, the likelihood is that the user will leave and look elsewhere.
Until the next communication,