With the 2014 Applicant Day cycle now over (*collective sigh of relief*), I thought it would be a good time to mention our campus tour provision at the Chester and Warrington campuses.
Applicant Days – done!
The Applicant Days have seen upwards of 2,500 applicants - plus associated parents / siblings / friends / partners / babies - pass through our doors over the last few months. An increase of around 10% on last year’s Applicant Day attendance, this is a great outcome for making our offer more tangible to those applicants who visit us. We know that conversion rates are significantly higher for people who have attended Applicant Days, and
research shows that, however much applicants research into their chosen courses and institutions, the final choice ultimately comes down to whether or not a university ‘feels right’.
Getting a feel for the place
Providing opportunities to visit the University is therefore a really important part of recruiting students, and booking onto Open Days and Applicant Days is a
key call to action in much of our communications with applicants throughout the recruitment cycle.
Despite encouraging attendance at recruitment events, there will always be people who have missed or not been able to attend Open Days and Applicant Days, as well as those who apply late, or are simply slightly disorganised...
