The Role of Student Ambassadors

Our recent Open Days were amongst the busiest we have ever had and pivotal to their success was the role of our student ambassadors.  More student ambassadors than ever before volunteered to help out at the Open Day, ready to do their part to advocate the University.  Student ambassadors were on hand to provide tours, show their accommodation, give directions and generally be a friendly and welcoming face.

What a difference a day makes

No, this isn’t a blog about the popular song as sung by Dinah Washington, but rather a blog about our forthcoming Open Days in October.   In a service led industry where our product is intangible in nature and, to a great extent, consumed at the same time as it is produced, Open Days have always been an important marketing tool for showcasing what we can offer prospective students.  However, it could be argued that the recent rise in tuition fees means that the role of Open Days is now more important than ever, with prospective students scrutinising every aspect of this investment closer than ever before.  A number of universities have already reported Open Day attendances increasing as a result of this.